This fast-paced, action-oriented course provides a comprehensive overview of nonprofit fundraising strategies & tactics for full-time professionals working in the nonprofit sector or volunteers looking to expand their knowledge. This will be a very in-depth discussion, and learning experience to help any nonprofit professional or volunteer improve their fundraising methods and theories for transactional (annual) and transformational (major or planned gifts) fund development.

By utilizing case studies, completing relevant projects, and engaging in group discussion, participants will learn how to apply fundraising strategies within the nonprofit sector.

This course will also study the role of board, staff, and volunteers in developing effective fundraising strategies. Participants will expand their understanding of fundraising operations. Particular attention will be paid to fundraising, donor engagement and stewardship during this global pandemic.

Money Back Guarantee:

People that attend 80% of the sessions, and use the templates provided are guaranteed to have a fundraising plan that they can implement immediately upon completion of the course.

Successful completion of this program has two components:

1. Build & Deliver a Fundraising Plan - All participants will create a fundraising plan based on their organization’s data. The plan will be given as a PowerPoint presentation by the participant to the other members of the program. Fundraising plan presentations will be given online by the participants and will be recorded. All participants are strongly urged to invite their organization’s senior volunteer and staff leadership to view their presentation. The fundraising plan needs to show the participant has incorporated the strategies, tactics, and best practices learned during the program.
2. Attendance - All participants will be expected to attend the scheduled sessions. However, we know, occasionally, things are outside of the participants’ control. Therefore, to successfully complete the program, participants can only miss only 20% of the scheduled instruction. If the participant misses more than 20% of instruction, they can continue to participate in the program, but are not eligible to receive the certificate of completion.

Topics addressed in this course will cover:

1. Philanthropy in the United States
2. Role of Strategic Planning in building a sustainable revenue program
3. Equipping Nonprofit Board of Directors in building a sustainable revenue plan
4. Branding and its role in revenue development
5. Building an agency's story & case for support
6. Annual or Transactional fundraising, and its critical role in sustainable revenue & transformational fund development
7. Integrating special event fundraising into a comprehensive fund development plan and brand development
   1. Special focus will be given to best practices and data benchmarks for successful virtual and in-person event(s)
8. Major/Planned Gift or Transformational fund development and their roles in a revenue plan
9. Donor and volunteer behavior and preferences in the digital space.
   1. Most up-to-date strategies and research will be provided to participants
10. Understanding donor motivations and turn-offs
11. Important organizational structures, processes, and culture for successful fund development programs
12. Cultivation, Stewardship and Donor Retention – What works and What doesn’t

Instructor: Mark Germano

• Experienced executive with over 40 years of experience leading complex organizations at the National, State and Local levels
• Raised more than $700,000,000 in philanthropy during career
• Conducted 35,000 successful philanthropic gift solicitations
• Clients from all 50 U.S. states & 69 countries
• Instructor for the University of Notre Dame, Mendoza College of Business, Master of Non-Profit Administration (MNA) program since 2008.
• Have taught over 6,000 Master’s level students
• Lead Instructor for Catholic Leadership Series since 2008
• Lead Instructor for the Cicero Youth & Family Coalition (Cicero, IL) and the University of Notre Dame, Mendoza College of Business, Master Non-Profit Certificate program since 2009
• Lead Instructor for the Community Foundation of Elkhart County (Indiana) and University of Notre Dame, Mendoza College of Business, Master Non-Profit Certificate Program
• Lead Instructor for the Martin Family Foundation (Pennsylvania) and University of Notre Dame, Mendoza College of Business, Masters Non-Profit Certificate Program
• Certified Mentor by the Severn Leadership Group
• Over 250 not-for-profit consulting clients
• Led organizations through strategic planning, all dimensions of fund raising, creation of regional collaborations and/or mergers, marketing, program outcome initiatives, creation and/or redesign of grant-making processes
• Extensive not-for-profit Board and volunteer training, electronic and print media training, public speaker trainer, and crisis communication spokesperson

The class will consist of Ten Sessions

Tuesdays and Wednesdays

September 12/13, 26/27
October 10/11, 24/25
November 7/8

9 a.m. - 4 p.m. each day

Course Cost - $2900

Register Online Here